Purnima, in conjunction with the Board, is responsible for the strategic direction of NDNA. Purnima represents members with Government, parliamentarians and local authorities, as well as sharing the views of nurseries in the national media. Since joining NDNA, she has focused on developing the charity’s infrastructure to support and represent the membership across the UK and was instrumental in the development of NDNA’s National Early Years Enterprise Centre. Purnima has a wealth of experience at senior executive level working with public, private and charitable organisations. In 2010 Purnima was awarded OBE for services to families.