Since 2006, NDNA has worked with Hope Education to offer NDNA members discounts off the Hope range. Hope Education also sponsors a number of NDNA products and services including conferences and the member magazine Nursery news. NDNA members also help shape the future of nursery resources via focus groups and testing. The award recognises how the partnership has delivered benefits for both organisations and NDNA’s members. Judges commented that “the partnership reflected a collaborative approach to marketing with a win win for both parties whilst value was being created for the ultimate customer - your members.”
NDNA received the award at a black-tie ceremony in Newcastle on 23 October. NDNA was one of three organisations short-listed for the category and guests heard how the decision was sealed by the ‘open and honest’ nature of the partnership and how it helped achieve NDNA’s charitable objectives.
Purnima Tanuku, Chief Executive of NDNA comments: “The discount members can access from Hope Education has proved to be popular and working with Hope has been beneficial for nursery members. We feel that the partnership is not only good for members as it supports us to do more for them but also fits well with NDNA’s objective of supporting nurseries in delivering quality early years care. We are delighted that the hard work from both parties has been recognised with this prestigious award.”
Stephanie Hall, Marketing Manager at Hope Education adds: “We have really enjoyed working with NDNA and its members, some of whom have helped us develop our product range even further. It is great that the strength of our partnership has been recognised and we look forward to continuing working with NDNA in the future.”
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Notes to editors:
For more information or to arrange interviews please contact Hayley Wilson, Senior Press Officer T: 01484 407066 M: 07718 803 652 or email hayley.wilson@ndna.org.uk.
