NDNA’s Senior Management Team 

Image of Purnima Tanuku, NDNA Chief ExecutivePurnima Tanuku OBE 

Chief Executive

Purnima, supported by the Board of Trustees, leads the strategic direction of NDNA. She has developed NDNA into the Voice of the Sector, the strongest and biggest representative organisation for early years across the UK. Purnima negotiates with Government Ministers and parliamentarians, civil servants and local authorities. She regularly appears on national television, radio, online and print media sharing the views of our nursery members, raising public awareness and lobbying Government for better support for nurseries and their children. 
Since joining NDNA, Purnima has developed the organisation’s infrastructure to support and represent the membership across the UK. She was instrumental in developing NDNA’s National Early Years Enterprise Centre at its headquarters in Huddersfield, West Yorkshire.  Purnima has a wealth of experience at senior executive level working with public, private and charitable organisations. In 2010 Purnima was awarded OBE for services to families. 

Jonathan Broadbery

Head of Policy and External Relations

Jonathan is responsible for NDNA’s policy and press work within England, Scotland and Wales. He works with NDNA members and strategic Government contacts, policy advisers and the media to promote policies which support quality early years education and care. With a background in national and local government, he has experience in delivering real change through lobbying, engagement and media work. His role is responsible for supporting NDNA’s national policy committees as well as managing the work of NDNA Scotland and NDNA Cymru.

Patricia Hanson

Director of Business Development 

Patricia’s role within NDNA is to provide clear leadership to the organisation’s teams, enabling and empowering staff to develop services which promote and support the work of the sector and the organisation.
Patricia has overall responsibility for NDNA’s membership services and our work with corporate partners to bring members the very best and most competitive rates on the essential services required to operate high quality provision. She also leads on the organisation’s international activities.

 

Stella Ziolkowski 

Director of Quality and Workforce Development 

Stella heads up the workforce development and training provision at NDNA and works to ensure that all accredited and non-accredited training meets the needs of members. Stella has been instrumental in the growth of NDNA’s quality assurance programme, relaunched as e-Quality Counts in 2008. Stella represents the views of members on workforce development issues and has a strong history in supporting adults to achieve learning and development goals.


Alan Wadsworth




Director of Finance and Support Services

Alan heads up finance at NDNA and is responsible for the effective management of NDNA funds. He also manages NDNA’s National Early Years Enterprise Centre and internal support services, including IT and HR. Alan is a Management Accountant with many years' charity senior management experience.