Purnima, supported by the Board of Trustees, leads the strategic direction of NDNA. She has developed NDNA into the Voice of the Sector, the strongest and biggest representative organisation for early years across the UK. Purnima negotiates with Government Ministers and parliamentarians, civil servants and local authorities. She regularly appears on national television, radio, online and print media sharing the views of our nursery members, raising public awareness and lobbying Government for better support for nurseries and their children.
Since joining NDNA, Purnima has developed the organisation’s infrastructure to support and represent the membership across the UK. She was instrumental in developing NDNA’s National Early Years Enterprise Centre at its headquarters in Huddersfield, West Yorkshire. Purnima has a wealth of experience at senior executive level working with public, private and charitable organisations. In 2010 Purnima was awarded OBE for services to families.