Purnima Tanuku OBE, NDNA CEOSocial media and your team

- Purnima Tanuku OBE, NDNA CEO

14 December 2017

Most nursery businesses post on social media to spread the word about what makes them special, but have you considered it as a tool to boost the morale of your staff? 


Social mediaWhen nursery management post on social media they are usually thinking about showcasing their wonderful world to potential customers, but have you ever thought that those channels can double up as a way to instil pride among your staff and keep motivation and morale buoyant?

Like most people, I imagine your staff love their smartphones and probably spend time on social media in their own time.

They are friends with, and follow, each other, and plenty of people in your community. So, if you post photos and videos, announce team successes and single out colleagues for praise, there is a good chance that employees will like, comment, share and retweet – as will their friends and relatives.

Get interactive

Certainly, social media can spread the feel-good factor and show your great people how much they are valued. So, it makes sense to include in your social media strategy exactly what you want to achieve in terms of employee engagement. Naturally, your wider plan should have clear parameters, and I don’t need to tell you that parental permissions will need to be in place.

You will also need to abide by your relevant policies and ensure practitioners know whose job it is to post, and from what devices. Make sure too they know you welcome likes, comments and shares, and include that within your procedural guidelines.

You could consider involving and trusting different staff – perhaps with the help of the children - in handling social media on behalf of the nursery. When larger companies do this, team members often add their first name or initials at the end
of each post so followers can see who’s talking. Useful practice! 

'the benefit of working in the nursery sector is that every day is filled with rich and colourful photo opportunities.'Picture perfect

And, of course, the benefit of working in the nursery sector is that every day is filled with rich and colourful photo opportunities.

So, it’s really not difficult to fill followers’ feeds with emotive imagery – focusing on the activity rather than the children and staff members if they are willing. No child’s face needs to be in shot or name disclosed.

Hands in mud, beautiful artwork, inventive junk modelling, wet wellies lined up, bakes fresh from the oven and those pumpkins growing nicely in the nursery garden are all eminently Instagrammable.

Song time, a language class, outdoor games or a large-scale natural art activity can all make great video clips. Just think, if you worked in a boring office you wouldn’t have any of those opportunities. And while lively and inclusive social media feeds employee pride, you will find your people’s positive talk will filter out to the wider community, showing the world how great you are.

This, as I mentioned at the outset, is usually the primary driver behind creating those company social media accounts in the first place – so, everybody wins.

Get social with NDNA

We love when you interact with us on Facebook and Twitter as we like to share our members’ best-practice posts from our social media accounts.

How to tag on Facebook:
  • Type your message
  • Type the @ sign and then start typing national day nurseries association, which you then select
  • The text will be highlighted blue if we have been tagged correctly
  • Simply putting ‘#NDNA’ or mentioning ‘ndna’ in the post itself will not notify us that we have been mentioned, but will allow us to search for your post. 

How to tag on Twitter:
  • Type your message
  • Type the @ sign and then start typing NDNAtalk, which you then select
  • The text will turn blue if we have been tagged correctly
  • Simply putting ‘#NDNA’ or mentioning ‘ndna’ in the post itself will not notify us that we have been mentioned, but will allow us to search for your post.
You can also email your pictures and comments to marketing@ndna.org.uk or message NDNA on Facebook or Twitter. We don't share every post that we are tagged in and we take care to share best practice examples in early years or examples which are unique ideas that other nurseries can try.

Develop authenticity

This is not my view alone - research, and common sense, shows that people take more notice of real voices than corporate ones. For example, when choosing a restaurant, would you look at general ratings on TripAdvisor – not the two who said it was terrible – or read the restaurant owner’s blurb? I know which I would.

Much more how-to advice on using social media at your setting can be found in our social media factsheet, free to members and just £3.50 to non-members. Download it here

This piece originally featured in Nursery Management Today November / December 2017 edition.