Creating a fresh look with our new logo
NDNA is excited to announce the launch of its new logo and branding to celebrate 20 years since achieving charitable status.
The new-look logo was released on 18 January on both the NDNA website and social media accounts.
The logo features bright colours as well as a new strapline “brighter thinking for early years.” The full name of the charity will now feature in the logo to clarify that NDNA is championing the needs of day nurseries.
The logo launch comes ahead of a website re-design in early summer, aimed at improving the user experience for members.
NDNA’s Chief Executive, Purnima Tanuku OBE, said: “We are very excited to launch our new logo and branding. This is a great opportunity to modernise our branding, after researching what our members want from NDNA. We are the strongest voice for nurseries and early years practitioners, representing more than one in three day nurseries across England, Scotland and Wales, with a growing international presence.
“Over this time, we have played a central role in championing the needs of day nurseries, raising the profile of early years among policy makers and helping to achieve major policy changes. Our nursery training, both online and face-to-face, has grown rapidly and our new Quality Counts scheme comes on stream next month.
“After consulting with our members and our trustees, we are now taking an important step forward to enhance our position and help prepare us and the sector for the next decade.
“NDNA is dedicated to providing the best quality service for our members and we feel that enhancing our brand will ensure that NDNA is saying exactly who we are.
“We would like to thank all our members for their fantastic support over the years. Our strong growth in membership really reflects this support.”
In the financial year 2018/2019 it will be 20 years since NDNA achieved its charitable status. NDNA started as a small organisation, brought together by a group of like-minded people who wanted to see the best quality care for children and provide a collective voice for nurseries.
The current logo and branding will be gradually phased out over the coming months.