NDNA launches positive social media campaign to thank nurseries

National Day Nurseries Association (NDNA) has launched a positive campaign to thank nurseries and their staff teams for looking after key workers’ children during the Covid-19 crisis.

A lot of nurseries across the UK are pledging to keep their doors open to support just a few children of key workers such as NHS staff and those involved in supplying food as well as some vulnerable children.
 
NDNA Chief Executive, Purnima Tanuku OBE said: “We were inspired by the wonderful campaign in which the country clapped to thank our healthcare professionals to put out our own positive images and messages for nursery practitioners.
 
“These dedicated practitioners are going to work every day knowing that their very young children are unable to understand social distancing. They have little or no protective equipment and many are paid minimum wages or just above.
 
“We wanted to thank them for their unflinching determination to care for our children so their parents can work on the frontline to keep the country going and look after those in hospital.” 
 
We have already put out a number of positive images and messages with #thankournurseries and #thankournurseryworkers.
 
Purnima added: “We are asking nurseries that have stayed open to send us photos and good news stories from their settings which we can share on all our channels. We want to share stories of how others are coping and supporting their children through this very difficult time.
 
“We have already seen a lot of positivity as a result of our campaign which has already reached more than 70,000 people.”
 
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